aesthetics of subtraction

Japan has a wonderful aesthetic culture called "Wabi-Sabi culture."

Wabi-cha is said to be the ultimate product of the idea of wabi-sabi.

The tea ceremony originally began as a luxurious tea ceremony

As time went on, frugalism came to be considered good.

It is said that "Wabicha" was born.

Throw away the fixed ideas in your mind and live by accepting the way things are

The ultimate Zen teaching of "nothingness" is said to be "Wabicha."

This is the “aesthetics of subtraction”.

The same goes for Japanese cuisine

When ingredients are at their most delicious, remove bitterness, harshness, odor, etc. from the ingredients

A "subtraction" cooking method that brings out the inherent "umami" of the ingredients.

Western cuisine involves making various sauces and pouring them on the ingredients.

It is said to be an "addition" cooking method.

Karesansui, ink painting, haiku, etc.

It is packed with Japanese aesthetic sense, view of nature, philosophy, etc.

Even if there are so many things I want to convey

Beauty is finding the essence of things by stripping them down to their limits.

Steve Jobs, the founder of Apple

Devoted to Zen from a young age　

At the wedding, we invite a master of the Soto sect to perform the Buddhist altar ceremony.

Apple's in-house training at Apple University

Using Picasso's "Bull" as a teaching material

We teach the importance of pursuing simplicity and functional beauty.

As you know, the biggest feature of Apple products is

The design is simple.

iPhones and iPads have all functions consolidated into a single button.

Nowadays, "simple" has become commonplace

When it was first released, it felt fresh.

Also, his presentation did not use difficult words

It's a simple and easy-to-understand story focused on just one theme.

Even if it's a great explanation or idea

If it is not communicated to the other person, it is meaningless.

His thoughts are all about eliminating unnecessary things

It is an ``aesthetics of subtraction'' that brings out only what is truly important.

Unnecessary experience gets in the way

I keep focusing on what I can't do.

What is really important? What should we really do now

By eliminating the factors that make it impossible

You should be able to see the essence.

The long summer is over, and the season of colorful autumn leaves begins

Flowers and flowers wither and trees drop their leaves and winter begins.

It's the season to feel lonely.

We want to enrich our sensibilities and live beautifully.